Craft Stories


Craft Stories is a series of augmented reality animated documentaries embedded on the packaging of four different craft articles from the Sindh region of India and Pakistan. On being scanned by a mobile device, a framed space on the surface of the packaging displays animated contents narrating the historical and cultural details of the craft articles and the mastery of the artisans and their social situations. This will help the consumer appreciate their purchases better and, eventually, grow into patrons. The project prototype hopes to develop a positive impact on the handicrafts market and enhance the influence and appreciation of artisans.

Design Process

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